Ramona Furter

AI Strategy & Operations · application for PwC Middle East, CTAIO Strategy Office, Dubai (req 12960)

ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · Zurich · Swiss citizen · available with notice · planning the move to Dubai

Profile

Project and product lead, 10+ years of turning strategy decisions into delivered, measured outcomes: strategy development, business case development, executive reporting, governance and stakeholder coordination across cross-functional teams. Currently AI Project Lead at Swiss Post, where AI opportunities become prioritised roadmaps with KPIs and shipped products. Hands-on AI work daily since late 2024; I know when to use it and where the human judgment stays.

Experience

AI Project Lead, Innovation & Business Strategy · Swiss Post, Advertising · Zurich

Jan 2026 to now

Lead AI-driven business models end to end: opportunity sizing, prioritised roadmap with KPIs, go-to-market, delivery from concept to launch.
Cut time spent on sales by 30% through automation and AI implementation; cut feedback time on proposals and pitches by 90% with a synthetic pitch check I built.
Build the clickable mockups and prototypes that C-level presentations run on; own build-versus-buy and cost-versus-benefit calls.

Board President (Verwaltungsratspräsidentin) · Njamba AI AG · Baar

from Aug 2026

Board mandate alongside Swiss Post at an IT, software and AI services company.

Founder · Pedal Peak

Dec 2023 to now

Live cycling platform built end to end with AI tooling: 331 routes across 12 countries, real users, real operations.

In between jobs and own ventures

Aug 2025 to Dec 2025

Built smedium (branding and websites, first clients shipped), grew Pedal Peak, went deep on AI tooling and prompt engineering. Bikepacked Togo and Benin.

Senior Product Manager, Lead E-Commerce · Ifolor Group · Zurich

Oct 2024 to Jul 2025

Owned e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
+9% conversion and +15% checkout step rate via research, A/B testing and analytics.
Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.

Lead Project Manager · Brixel · Zurich

Jun 2023 to Sep 2024

Owned the partnerships with financial institutions (UBS, Baloise) that drove growth.
Main bridge between senior client stakeholders and the internal product team.

Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)

Mar 2020 to May 2023

Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
Built the full go-to-market, hypothesis and data driven: 1000+ client matches in year one; led marketing and sales after Series B.

Growth & Venture Builder · Sparrow Ventures · Zurich

Sep 2019 to Sep 2022

Built growth and go-to-market for several internal startups, from validation to scale-up; experimentation to lift conversion and cut CAC.

Intrapreneur, Innovation · Die Mobiliar · Bern

Jan 2017 to Aug 2019

Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy; market-entry strategies and Design Thinking experiments.
Coached cross-functional teams; briefed and managed external agencies; job rotation in digital marketing (SEO/SEA, analytics).

Earlier career

Junior Trade Marketing Manager · Promena, Pratteln · 2016 · own brand portfolio end to end, budgets and reporting.

Junior Product Manager · Cruspi, Dällikon · 2014 to 2015 · consumer and trade promotions for distribution brands.

Assistant Product Manager · Domaco, Lengnau · 2010 to 2014 · projects from idea to market launch.

Accountant · Kuoni, AMAG · 2008 to 2010 · reconciliation, margin control, financial statements.

Education

BBA Business Administration (Betriebsökonomie) · Zentrum Bildung, Baden · 2012 to 2015

CAS Innovation · BFH Bern · 2016 to 2017

CAS Digital Marketing · HWZ Zurich · 2019 to 2020

Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021

Diploma Online Marketing incl. Google Ads · 2016

Commercial Employee, Federal VET Diploma · Wirtschaftsschule KV Baden · 2005 to 2008

Skills

Project management · strategy development · business case development · executive reporting · governance and stakeholder coordination · transformation roadmaps · KPI tracking and dashboards · go-to-market · A/B testing and web analytics (GA4) · e-commerce (Magento) · AI and digital transformation: LLM tooling hands-on (Claude incl. Claude Code, ChatGPT, prompt engineering, n8n agent automation)

Languages

German (native) · English (fluent, C1) · French (conversational, B1)

Interests

Cycling and bikepacking (Pedal Peak is the proof), tennis, diving, cooking, travel, photography.

Application site with a worked case for this role: ramona-pwc.pages.dev